Entrust introduced AI-powered identity verification as a new capability
for its Identity-as-a-Service (IDaaS) platform.
As cyber threats evolve and grow more sophisticated, businesses are
facing escalating risks and financial losses. In 2024, US businesses
lost an estimated $112 billion to fraud, the equivalent of nearly 7% of their revenue.
Modern attacks, such as deepfakes, synthetic identities, and advanced
phishing campaigns leveraging AI render traditional security measures
increasingly insufficient. The 2025 Identity Fraud Report
revealed digital forgeries now account for 57% of document fraud cases,
a 244% increase on last year. Deepfake attempts, occurring on average
every five minutes, now account for 40% of video biometric fraud
attempts.
In response to these threats, Entrust IDaaS now includes AI-driven
biometrics, phishing-resistant passwordless multi-factor authentication
(MFA), adaptive risk-based authentication (RBA), and secure digital
onboarding. The newest feature allows the biometric data to be stored
directly on a user's mobile device rather than in the cloud. This
addresses the needs of businesses who prefer on-device data storage to
comply with certain data protection regulations. It also enhances use
cases such as securing privileged actions and high-value transactions
through facial biometrics as a step-up authentication method without
compromising on user experience.
How it works
The solution enables businesses to securely onboard users by capturing
an encrypted biometric identifier, which is stored either on the user's
device or within a secure customer business database. At moments of high
risk, such as during account recovery or making a large financial
transaction, users recapture their biometric for comparison against the
original encrypted biometric identifier. This provides enhanced fraud
prevention and protection, since physical biometrics are significantly
harder to replicate or steal than credentials such as passwords or
tokens.
Additional benefits to businesses include:
-
Enhanced Fraud Prevention: Effective against deepfakes, synthetic identities, and other advanced threats
-
Phishing-Resistant Authentication: Eliminates vulnerabilities exploited by phishing attacks using passwordless methods
-
Improved Data Privacy: Minimizes cloud-storage risks by enabling storing biometric data on end-user devices
-
Streamlined User Experience: Reduces reliance on cumbersome methods like passwords or tokens, offering fast, intuitive authentication
"With fraud becoming more sophisticated, it's more important than ever
that businesses establish verified identities from day one," said
Bhagwat Swaroop, President of Digital Security at Entrust. "Failure to
do so allows more bad actors through a business' front door, increasing
fraud risks and forcing reliance on clunky step-up authentication
methods at day two and beyond. Entrust facial biometric authentication
with Onfido identity verification offers an efficient, low-friction way
to confirm user identities throughout the user's lifecycle, helping
businesses answer the question: is this user still the same person we
onboarded at day one?"