Kaspersky North America has announced its continued commitment to
champion international Data Privacy Day 2021, an initiative that generates
awareness about the importance of privacy and reminds organizations that privacy
is good for business. In addition to championing year-over-year, Kaspersky is
also showing support globally by partnering in an
art collaboration with contemporary artist,
Felipe Pantone.
Led annually by the National Cyber Security Alliance, key themes for Data
Privacy Day 2021 encourage consumers to "Own Your Privacy," while
urging businesses to "Respect Privacy." Both themes raise awareness
about data privacy best practices that will educate consumers about owning and
controlling the data they generate, and urge businesses to respect consumers'
privacy and safeguard data. Kaspersky advocates that keeping personal
data and online interactions secure is fundamental to ensuring technology
continues to play a positive and essential role in our lives.
The collaboration between Kaspersky and Felipe Pantone
stands on a solid basis of shared values, such as the passion for innovation
and constant improvement. For this partnership, the
artist has created a unique piece, representing a futuristic shield aimed at
visualizing digital protection. By jointly presenting the art piece the
global cybersecurity company and the renowned artist aim to raise awareness
about online privacy, which goes far beyond safeguarding data, to protecting
people's digital identities just as they would their physical ones.
"Data
is all around us - from mobile phones to laptops, smartwatches, and smart
homes. At the same time, data is also one click away from falling into the
wrong hands," says Marco Preuss, director of the Global Research &
Analysis Team in Europe at Kaspersky. "With digitalization continuing to
grow around the world, many services are becoming more and more data-driven.
Whilst the collection of users' personal information can help to enrich
consumer experiences and opportunities, it's important that we as a society are
aware of the potential risks and threats when sharing personal data online.
This sharing is not only a risk, but sometimes a certain danger, thus it's
important that we reflect on what could happen to digital privacy and data
protection - so that we can continue to help keep everyone's sensitive
information safe."
Kaspersky recommends adhering to the following practices to
safeguard personal data:
- Be
conscious of what personal information you share online, especially when
it comes to posting photos online with IDs, tickets and billing documents.
Any information you post is at risk of falling into the wrong hands.
- Ensure
you always check permission settings of all social media accounts and apps
you use, to minimize the likelihood of your data being shared or stored by
third parties - and beyond - without your knowledge. Use Kaspersky's Privacy Checker to
help you explore how to change the privacy settings for your online
services to take control of your personal data.
- Use two-factor
authentication to secure your primary email, which is connected to
banking services and other important sites. If you want to login to
ambiguous services, it is best to create a secondary email address.
- Use a VPN
when connecting to unsecured Wi-Fi networks.
- Avoid
using weak or repeated passwords. Test the strength of your passwords at https://password.kaspersky.com/.
Use Kaspersky
Password Manager to generate and secure unique passwords for every
account.
- Stop
sharing personal data with online merchants (which is used for ad
targeting) by accessing key features in cybersecurity solutions, such as
the Private Browsing feature found in Kaspersky
Total Security and Kaspersky Internet
Security.
Learn more about how to protect your online data here. You can also read
about privacy predictions for 2021 from Kaspersky's leading cybersecurity
experts here.