Software intelligence company Dynatrace announced an expanded strategic partnership with Google Cloud. As part of this, Dynatrace will deliver its observability platform for Google Cloud available for purchase through the Google Cloud Marketplace. This means Google Cloud customers can now easily implement Dynatrace's automatic and intelligent observability for their Google Cloud and hybrid-cloud environments through a streamlined process covering everything from procurement to automated deployment and configuration.

The partnership also includes go-to-market collaboration between Dynatrace and Google:

• Google Cloud customers can now use their committed GCP spend to purchase Dynatrace.
• Google and Dynatrace are engaging in joint marketing, including events sponsorships, and customer solutions workshops.
• Google and Dynatrace will provide their sales representatives with co-selling incentives to encourage a simple, unified go-to-market motion.

"We're proud to support Dynatrace in enabling our joint customers to accelerate cloud migration and ensure the overall success of their digital transformation," said Amy Bray, Global Head, Google Cloud Marketplace. "With just a few clicks, customers can now purchase, deploy, and manage Dynatrace from the Google Cloud Marketplace and gain greater levels of speed, simplicity, and efficiency, enabling them to innovate and transform faster."

"We designed the Dynatrace platform to enable the largest 15,000 global organizations to accelerate their digital transformation initiatives," said Mike Maciag, Chief Marketing Officer, Dynatrace. "These organizations have found that old approaches to monitoring can't keep up with the scale and velocity of change brought by cloud-native architectures. Dynatrace's unique approach to observability unifies AIOps and continuous automation, helping organizations accelerate their cloud migration and build new cloud-native apps faster and with greater consistency and confidence. We are pleased to partner with Google to enable leading organizations around the world to succeed and grow with their cloud-native initiatives faster."